Episodes

🎧 Special 15-Min. Episode: The Best Marketing Insights from January’s Guests! 🎙️In this episode of Business Talks, host Dave Keighron revisits three insightful conversations with entrepreneurs who shared great marketing and business insights. 💡 Whether you’re an entrepreneur, marketer, or small business owner, this episode is packed with actionable advice to help you grow your brand and reach more customers. 🎤 Featured Guests & Their Key Takeaways: ✅ Bob Woolsey, Peliplat – How to differentiat...

In this episode of Business Talks, host Dave Keighron interviews Linzy Le, founder of Churi - a gift shop franchise based in New Westminster. Linzy discusses her passion for handmade products, the challenges she faced during the pandemic, and her vision for Churi as a community hub supporting local artisans. She also shares her inspiring journey from Vietnam to becoming a successful entrepreneur in Canada.

In this episode of Business Talks, host Dave Keighron interviews Nicolas Scott, managing partner of Ampliar Creative. They discuss Nick's journey into entrepreneurship, the challenges faced while starting a creative agency, and the importance of storytelling in marketing. The conversation also covers identifying target audiences, leveraging data for marketing decisions, and the impact of AI in the industry. Nicolas shares valuable insights and advice for aspiring entrepreneurs, emphasizing the n...

In this episode of Business Talks, host Dave Keighron interviews Bob Woolsey, the Public Relations Manager of Peliplat, a community platform for film and television enthusiasts. They discuss the evolution of Peliplat from a database to a vibrant community, the challenges faced in engaging users, and the unique approach Peliplat takes in fostering healthy conversations about film criticism. Bob shares insights on the importance of authenticity in reviews, the future aspirations of Peliplat, inclu...

In this episode of Marketing Corner Talks, Greg Ryder, co-founder and VP of BAM Digital, shares insights into the challenges and successes of navigating the digital landscape in the real estate industry. He discusses the importance of UX/UI design, adapting to market fluctuations, and the significance of building reliable client relationships. Greg emphasizes the need for strategic growth without compromising values and offers valuable advice for startup entrepreneurs on time management and bala...

In this episode of Marketing Corner Talks, host Dave Keighron speaks with Jordan Veller and Ashley Altun from Westminster House, a non-profit retreatment center for women. They discuss the mission and evolution of Westminster House, the importance of gender-specific treatment, and the various programs offered to support women in recovery. The conversation also highlights the challenges faced by non-profits, particularly in securing funding, and the vital role of community integration. Jordan and...

Marketing Corner Talks listeners, this is a contest you don’t want to miss! Listen to this episode for a chance to win a $50 Amazon gift card! In this podcast, Jennifer Lee Gunson, owner of J-Pod Creations, shares her journey from broadcasting to podcasting. She discusses the importance of storytelling and audience engagement, the transferable skills between radio and podcasting, and the significance of sound quality and effective editing. Jennifer also provides valuable insights on determining ...

In this episode of Marketing Corner Talks, host Dave Keighron interviews Douglas College student Roesel Dansell about her experience participating in a contest focused on nonprofit marketing strategies for the Transit Museum Society. Roesel shares her background, the challenges faced by the nonprofit, and the innovative solutions she proposed to enhance community engagement and awareness. The conversation emphasizes the importance of experiential learning and offers valuable advice for students ...

Victoria Cowan, founder of WordPlay Creative, discusses her journey from academia to copywriting and content writing. She explains the difference between copywriting and content writing, highlighting that copywriting is focused on sales and conversions, while content writing aims to drive organic traffic and provide education. Victoria also explores the role of artificial intelligence (AI) in writing and emphasizes the importance of human intervention and storytelling. She offers advice for mark...

In this episode of Business Talks, we sit down with Daniel Simpson, the founder of kamino Running based in Coquitlam, BC. Daniel shares his journey from a passion for running to launching his own running club, kamino Running. We discuss the importance of building a community-focused business, how his brand stands out in the competitive world of running clubs, and his creative marketing strategies. Tune in to hear how kamino Running is fostering community, promoting fitness, and creating a unique...

We had the pleasure of speaking with Jessica Brown, owner of The Refill Stop in New Westminster. Jessica shares her journey to opening her eco-friendly refill shop, where customers can refill home and body products while reducing packaging waste. She discusses the importance of sustainability, local sourcing, and building a community. 🌟 What Makes This Episode Special? Jessica's path to entrepreneurship and eco-friendly business. The Refill Stop’s focus on reducing plastic waste through refill...

We had the pleasure of speaking with Laura O'Reilly, the inspiring owner of Yoga at the Quay in New Westminster. She emphasizes the four paths of yoga and the importance of making yoga accessible to everyone. She also highlights the community-oriented nature of the studio and the importance of word-of-mouth referrals. Laura's approach to marketing is centered around being present in the community and creating a welcoming and inclusive space. 🌟 What Makes This Episode Special? Yoga should be acc...

Andrea shares how she and her husband turned their love for board games into a community hub, offering a unique offline experience in a digital world. From navigating pandemic challenges to fostering a place where creativity and connection come first, this episode is packed with insights on entrepreneurship, community, and finding joy in tabletop fun! 🎧 Tune in to hear: The surprising journey from marine biology to board games How they survived opening a new location right before COVID hit! T...

We’re thrilled to have Rich Patterson, former Marketing Manager at Roots Canada and current owner of PBJ Merch Corp, on the first Expert Talks episode of Marketing Corner Talks! 🎙️ Rich shares his incredible journey from small-town BC to making waves in the marketing world, including his experiences at Roots Canada and his transition to running his own successful business. From high-profile events to innovative marketing strategies, Rich's story is packed with insights that are sure to inspire....

Join us in this heartwarming episode of "Marketing Corner Talks" as we explore Kinder Books with its passionate owner, Anne Uebbing. Discover Anne's journey from Germany to Canada, the challenges of running an indie bookstore, and the innovative Read and Reward program that fosters a love for reading in local schools. Tune in to hear how Anne's dedication to children's literature and community engagement makes Kinder Books a beloved local treasure. Highlights: The story behind Kinder Books and...

In this heartwarming episode of Marketing Corner Talks, Dave Keighron sits down with Karima Jivraj, franchise partner and store owner of Bosley's in New Westminster, and the executive director of Pets Canada. Karima shares her inspiring journey from Kenya to Canada, and how her father's encouragement led her to open her own Bosley's store. She discusses the importance of community involvement, the challenges and joys of running a pet store, and her dedication to creating a welcoming space for ...

Join us in this enlightening episode as Sally Martin, founder of Valid Dreams Foundation, shares her inspiring journey of creating a more inclusive society. Discover how Sally’s nonprofit tackles the pressing challenges of racism, discrimination, and social integration for newcomers in Canada. Through personal stories and the foundation's community-focused initiatives, learn about the transformative power of connecting cultures and bridging social gaps. Sally's commitment to fostering underst...

Meet Bryan Larrabee on our new podcast episode! Discover how the Transit Museum Society brings BC’s transit history to life at local events. 🎧 Hear about their vintage buses and the drive to preserve history. Key insights: Driving History: The Transit Museum's Non-Profit Journey On Track with History: Navigating the Non-Profit Challenges at Transit Museum Preserving Wheels: Transit Museum’s Struggle and Strategy Beyond the Bus: Transit Tales and Non-Profit Tests Riding Through Time: Chal...

In this inspiring episode of Marketing Corner Talks, we want to introduce you to a true success story from one of our students: Real-World Challenge: Mia Crespo, a digital marketing student, applied classroom knowledge to solve a genuine business issue for Vancouver Circus School (Listen our Business Talks Episode about Vancouver Circus School: https://rss.com/podcasts/marketingcorner/1339068/) Thinking Outside the Box : Mia attended a circus event to directly interact with the director, gaini...

Join us on Marketing Corner Talks as we open the story of California Cult Classics, where Frank transforms urban spaces into premium wineries. Discover how he imports Napa Valley's finest grapes to North Vancouver, bypassing traditional winery expectations and offering wine lovers high-quality, cost-effective options. Key Highlights: Innovative Grape Sourcing Unique U-Vin Business Model Strategic Urban Location Direct Customer Engagement Explore how Frank combines his passion for wine with ent...

Join Kristine Dizon as she shares the heart behind The Modern Artist Project on Marketing Corner Talks. It’s all about giving artists the tools they need to thrive. If you’re looking for a dose of inspiration mixed with practical advice, this episode is for you!

In this episode, Jill Ozero shares her journey from beekeeping to founding Hipbees, blending hemp and honey to create skincare that's good for you and the planet. Discover the passion behind her products and how she's making a buzz in the beauty world. Join us for a story of innovation, nature, and commitment to sustainability.

Get ready for a dose of inspiration with Winnie Hsu on Marketing Corner! Winnie’s story is nothing short of amazing—from starting with nearly nothing to becoming a guiding light for new entrepreneurs in Canada. In this episode, Winnie shares how she built her success and now helps others do the same through her foundation. Tune in for a story of hope and hard work paying off, and maybe you’ll find the spark to start your own journey.

Catch up with Gerardo, our neighbour and returning guest, as he shares the fascinating continuation of Philip’s story. This episode delves into how a simple overbid on a game show led to a series of events that propelled New Westminster into the global spotlight. Join us as we explore the creative strategies that transformed an ordinary error into a wildly successful campaign, bringing unexpected celebrity to an everyday game show contestant.