Ray Wang on building RW Digital with analytics, trust, and technical grit. [Ep. 47]

🎧 New Episode Drop!

📊 Analytics. Integrity. Results.

From coding at night to consulting by day, Ray Wang built RWDigital to close the gap between strategy and technical execution. In this episode, we dive into how his Vancouver-based agency helps clients go beyond flashy campaigns to build real, data-driven results — using tools like GA4,Looker Studio, Microsoft Clarity, and more.

From auto and real estate to government and health, RWDigital is the quiet force behind brands making smarter marketing decisions. 📈

Ray doesn’t just talk data — he connects it to outcomes. With a hands-on, highly technical approach, RW Digital becomes the long-term digital arm of its clients, offering everything from custom dashboards to heat maps to real-world foot traffic tracking.

🧠 Business Case Challenge:

– What KPIs would you recommend to help RW Digital track theROI of a corporate analytics campaign?

– How could you position RW Digital as a go-to B2C analyticspartner in a new market like Calgary or Winnipeg?

– What messaging would you use to communicate technicaldepth and build trust on a landing page?