Expert Talks: What Really Drives Growth: Sales or Marketing? w/ Vitor Makaron of Tree Island Steel [Ep. 40]

🚀 NEW EXPERT EDITION! 🎙️✨ This one’s for the marketers and the closers. 💼🤝

We sat down with seasoned sales leader Vitor Makaron to talk real-world sales strategy, the evolving role of AI, and why the best sales teams today are built in partnership with marketing.

🎯 Whether you're leading campaigns or building funnels, this conversation dives into what happens after the lead converts — and why marketers who understand sales can drive bigger impact.

Highlights include:

– What makes a high-performance sales team in 2025 – Why discipline and transparency matter more than tactics – The rise of team-based selling (and marketing’s key role in it) – Using AI to personalize outreach without losing the human touch – Sales playbooks, strategy, and storytelling for scale

🧠 Bonus: Vitor also shares his journey from Brazil to B2B leadership in Canada — and what it taught him about growth, grit, and global markets.

👉 If you care about impact, alignment, and results, this episode is for you.

🎧 Listen now on Spotify, Apple Podcasts, or your favorite platform

💡 Join us at The Momentum Spark! A high-impact networking event for marketers, entrepreneurs, and investors.

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