Oct. 7, 2024
Expert Talks: From Academia to Copywriting – Victoria Cowan on the Art of Writing and AI in Marketing. [Ep. 23]
![Expert Talks: From Academia to Copywriting – Victoria Cowan on the Art of Writing and AI in Marketing. [Ep. 23]](https://getpodpage.com/image_transform_gate_v3/-ZeVXMFbZClFT0noNRmCXAwWqFXKsk4GAkhYratu4wU=/?image_url=https%3A%2F%2Fmedia.rss.com%2Fmarketingcorner%2Fep_cover_20241006_061005_05f5a08824d3306b6d6f91c39fc566e5.jpg&w=1200&h=630&fill=blur "Expert Talks: From Academia to Copywriting – Victoria Cowan on the Art of Writing and AI in Marketing. [Ep. 23]")
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![Expert Talks: From Academia to Copywriting – Victoria Cowan on the Art of Writing and AI in Marketing. [Ep. 23]](https://media.rss.com/marketingcorner/ep_cover_20241006_061005_05f5a08824d3306b6d6f91c39fc566e5.jpg "Expert Talks: From Academia to Copywriting – Victoria Cowan on the Art of Writing and AI in Marketing. [Ep. 23]")
Victoria Cowan, founder of WordPlay Creative, discusses her journey from academia to copywriting and content writing. She explains the difference between copywriting and content writing, highlighting that copywriting is focused on sales and conversions, while content writing aims to drive organic traffic and provide education. Victoria also explores the role of artificial intelligence (AI) in writing and emphasizes the importance of human intervention and storytelling. She offers advice for marketing students and small business owners, encouraging them to take action, try different approaches, and seek opportunities to gain experience. Listeners can reach out to Victoria through the WordPlay Creative website or LinkedIn.
